Swot Poland

mill analysis for booze in Poland This module assists tradeers and BSOs in developing countries in becoming familiar with the strengths, weaknesses, opportunities and threats for a vino exportationer planning to derriere the Polish food commercialize. It also helps DC exporters to make a tog out analysis, specific to their fellowship. A SWOT (Strength, Weaknesses, Opportunities and Threats) analysis helps you to audit your company in relation to grocery developments and competitors on selected markets.The SWOT shown below visualises out-of-door aspects (opportunities and threats) on the Polish market and internal aspects (strengths and weaknesses) of your company, both affecting your market entry. You are only in control of internal elements. You can oblige and improve their intrinsic quality according to market trends, and the resulting opportunities and threats, in your intent markets. In Figure 1 you can find a SWOT analysis for a DC exporter of drink to Poland. Note that this analysis is generalised, and should be used only as an example.The CBI Export Marketing Planner (available at http//www. cbi. eu) offers tools to help you make the SWOT analysis specific to your company and your target market. Firstly, the 5Ms methodology helps you audit your company on the basis of five variables hands ( compassionate resources), Means (resources), Methods (management and process performance), Machines, and Measurables (marketing impact, customer and employee satisfaction, qualitative certifications). Secondly, you can apply the valuate chain approach to analyse all value-addition activities of your company.Identifying external factors is done done a market audit. The character of all these elements is that they are beyond your control. You cannot model them. The market dictates the rules of the global play you are about to enter. The key inquiry here is can you deal with the market trends? Do the trends offer you chances or challenges for export suc cess? Together with the competitor analysis, it will determine your stopping point on final market selection and market entry strategy. CBI modules on your product (group) offer a lot of information on market developments, threats and opportunities.The third tool offered by the Export Marketing Planner is the rivet methodology. This is a comprehensive method for identifying opportunities and threats related to Socio-cultural factors, Technological factors (barriers), Economic factors, environmental factors and Political factors related to trade. Source CBI Market Information Database URL www. cbi. eu Contact emailprotected eu www. cbi. eu/disavowal SWOT analysis for drink in Poland Figure 1 SWOT analysis for vino to the Poland SWOT DC EXPORTER OF WINE TO POLAND STRENGTHS Availability of dirt cheap land and raw materials prospering climate Larger production volume Innovative character of wine compared to Old World wines Competitive price Availability of low-cost human r esources Unique grape varieties WEAKNESSES Transportation costs Lack of (access to) capital (investment/working) and export insurance Lack of access to market intelligence Lack of export/management experience Lack of Quality Assurance Systems Lack of entrepreneurial capacity Lack of tacit knowledge OPPORTUNITIES A new wine market with expanding possibilities and un-established tastes Expanding market share of table wine The domination of cheap wine can make entry for some DC exporters easier pocket-sized import tariffs Emergence of small independent importers dealing with small volumes of wine Increased capacity for bulk imports (for producers of large quantities) Local producer networks sharing of knowledge THREATS Dominance of semi-dry and sweet wines can limit distributors focusing on dryer varietiesHigh volume requirements by importing hypermarkets, which lay a rife role in Poland DCs face competition from each other heathenish and language differences EU quality assurance and legislative requirements difficult for DC producers (e. g. adding sugar) Trust in Eastern European brands due to tradition druthers for cheap table wine as a threat to market integration of more premium wines This survey was compiled for CBI by ProFound Advisers In Development in cooperation with Theo Jansen Disclaimer CBI market information tools http//www. cbi. eu/disclaimer Source CBI Market Information Database URL www. cbi. eu Contact emailprotected eu www. cbi. eu/disclaimer