A Study on Internet Marketing Strategies Essay

A study on online merchandising strategies utilize by in the altogether media entrepreneurs in India. S. Vivin RichardMs. Sri Jothi M. Sc Electronic Media,Lecturer discussion section of Media Sciences Department of Media Sciences College of Engineering,College of Engineering Anna University, Guindy. Anna University, Chennai Abstract This look investigates the characteristics of online merchandiseing strategies use by smart media Entrepreneurs. This research helps to understand the nature and extent of business strategies employ by successful online Entrepreneurs.Nowadays, most the great unwashed prefer to get offset-hand information from the cyberspace. being a terrific metier of communication, mesh not only helps people to stay informed but gives them a fair idea around the consumer food market as well. Hence, it is important to crush and utilize the power of net income technology in the best possible manner. The need is to analyze and research needs of customers who come online to satisfy their wants. 1. 2. Introduction mesh is primarily a source of communication, information and entertainment, but increasingly, it also acts as a vehicle for commercial transactions.Since the explosion of the web as a business medium, ace of its primary uses has been for selling. Soon, the web could become a critical distribution duct for the majority of successful enterprises. (Thompson 2002) In online world, companies try their best to make their returnions lots more physically good that actually becomes the possession of life of a customer. The concentration of internet selling is giving a similar exist to a customer ad help him/her to get the utmost satisfaction. network is a large repository of information, ever expanding infobase and a true fellowship hub.The meeting of internet over people has grown over a period of time and people started trusting internet and they bank over the internet for major activities, be it personal, official and b usiness related. Therefore this presents the stainless scenario for the entrepreneurs to market their products across the globe, to a large customer base that their sales force pukenot even dream of identifying. Getting on the wings of internet technologies, organizations can easily enhance their overall worth by hit to new heights of success.Online companies can engage in fruitful marketing activities by using efficacious new media marketing strategies to boost their product offering in the online market. 1. 1 Online marketing advert in internet provides a major contribution to dishonor competition in the market. Advertising here not only provides information rough a product or service but also promotes innovation. Besides it also facilitates consumer satisfaction. elephantine and small companies, individuals of all walks of life, major and minor events, concepts, etc. , nowadays set their base on online marketing to get recognized in the market (Zarrella, 2010). When eBay was started, it was just a hobby, an experiment to see if people could use the Internet to be empowered with access to an efficient market. It was really about helping people connect around a sphere of touch on so they could do business. (Pierre Omidyar, eBay) 1. 2 Aim and Objective * To study the new media marketing strategies used by dotcom Entrepreneurs in India and to find oneself the most effective practices for the same.To study the dotcom entrepreneurs and their strategies in India. * To analyze the new media marketing strategies used by dotcom entrepreneurs. To identify the different marketing strategies of business enterprises using new media technology. * To determine the effectiveness of new media marketing. 3. Literature Review Scott (2009) states the reasons for brand promoters preferring online web for marketing is that the tools, techniques and content are constantly evolving. The buyers reward creativity by responding to the online efforts kindred If you are open to trying out new things, you can be first in your industry to use something new to communicate to your buyers.The rules of marketing had to change and the web has proved a catalyst in saving the changes forward and amplifying their scale. The sudden emergence of the Web 2. 0 marketing techniques request additional approaches, while most marketers are still wrestling with the first generation, savvy brands are exploring the landscape that social media and social networks create for marketers. These techniques are allowing much deeper drivers in social change to be unleashed, with a overweight impact on planning customer connections.The new generation of kinship marketing responds to the additional challenges of digital media literacy and in the right hands can trigger a rebuild of the entire marketing mix through different strategies. Relationship marketing for the Face book generation demands some(prenominal) thinking and acting differently (Chaffey 2003). Stroud (2007) s ays that the ability of social networking ranks to generate these wide volumes of web traffic is proof of their huge popularity. Google, Yahoo and News planetary have bought themselves a presence in the social networking arena.The detailed principle for these acquisitions differs but all have a common theme of wanting access to the enormous audiences. Visitors to online websties as well as social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/ accessories, consumer electronics and apparel. People typically savour sharing their experiences with these products, whether it is to talk about their new iPhone or the pair of fountain jeans they just bought.Social networking sites offer the venue for those conversations to occur. Online media advertising is ideal for promoting brand recognition. Still, there is no doubt that advertising via online media sites is an effective way to sum mation your overall revenue stream (Brinlee, 2007). 3. 1 Research Methodology To analyze and find the effective use of online marketing strategy in developing a business online, and to find the effective marketing strategy used online by online Entrepreneurs. Communication was done with the survey method and content compendium in the research.Methods of Data Collection The survey method helped in decision out the reach of the websites with their advertisements and marketing strategies which they use online to promote their business, and the ways of impact of the online marketing strategies. And the content analysis is another method used to dismantle the different kind of communication strategy and marketing strategy used by the online entrepreneurs with certain parameters among the top 10 online e-commerce websites. 3. 1. 2 Research traffic patternThis research study adopted survey and content analysis in order to find the effectiveness and the impact of the marketing strategie s used in branding any product or the service among the target market through Flipkart. com, Futurebazaar. com and Naaptol. com with respect to international market group Amazon. com and ebay. in. 3. 2 persuasion Survey was conducted randomly among young adults community, by sending questionnaire through online to heap up the individual opinion from the respondents. 3. 2. 1 Sampling Method Non probability take in was used to collect the opinion from the online respondents.Purposive sampling method in non probability sampling was used to get the results. Questionnaire is used as a tool and online media is being planned to be taken as the medium of the findings. The total population is online media user community, but to collect the effective data the sampling is constrained to the target population like young adults, graduates at heart the age of 16 years to 40 years.