Consumer Behaviour Annotated Bibliography

In this clause Anisimova investigates the influence of corporate stag on attitudinal and behavioural consumer loyalty. The actor uses data gained through a questionnaire distributed through a fighting(a) car manufacturer to try to identify corporate sign attributes and consumer loyalty. Their enquiry focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. The clause is useful to my topic, because it identifies linkages between attitude and behaviour can be change magnitude through brand constitution.It also identifies that core values and personality argon important paths to consumer loyalty. The principal(prenominal) limitation of the name is that the research think on one industry only (car industry), where brand loyalty is easier to determine. consequently the author indicate that further, more extensive, research needs to be undertaken to move up a more in-depth understanding of branding strategies in wider industries would be benef icial. This article get out not form the ass of my research however it leave behind be useful supplementary information. Kaltcheva, V. D. and Parasuraman, A. 009, Personality-Relatedness and Reciprocity Framework for Analyzing Retailer-Consumer Interactions, Journal of parentage Research, Vol 62, Iss 6, pp 601 608 This article investigates four relational models for classifying retailer-consumer interactions to define the Personality-Relatedness and Reciprocity relational framework. The article investigates the use of this framework to identify target relational positioning, analyze actual relational positioning, formulate strategies to reach target and assess the military strength of these strategies.The article is useful to my topic, because it identifies the importance consumers place on retailers personality and the difference between consumers and retailers outcomes. The main limitation of the article is that the research is at an intermediate level that result inform p ropositions for future research. This article will not form the basis of my research however it will be useful supplementary information. Capelli, S. and Helme-Guizon, A. , 2008, reputation Measurement and Impact on Consumer Behaviour, Recherche et Applications en Marketing, Vol 23, Iss 1.This article translates a measurement tool for temperament. The authors compare personality traits, and explores how it impacts on get behaviours. The author uses data gained through a questionnaire distributed through a participating car manufacturer to try to identify corporate brand attributes and consumer loyalty. Their research focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. The article is useful to my topic, because it identifies linkages between attitude and behaviour can be increased through brand personality.It also identifies that core values and personality are important paths to consumer loyalty. The main limitation of the article is that t he research focused on one industry only (car industry), where brand loyalty is easier to determine. Thus the author indicate that further, more extensive, research needs to be undertaken to develop a more in-depth understanding of branding strategies in wider industries would be beneficial. This article will not form the basis of my research however it will be useful supplementary information.