Sara Lee Gourmet Cakes

Phase 3 Individual Project Sara Lee foodie Cakes MKT210-1204B-05 instructor: Richard Yngve Kelley Auxier December 10, 2012 bon vivant Cakes by Sara Lee: The client segments I would use for tar stooling and marketing the Sara Lee Gourmet Cakes would be the families who procure down children, and usually love to just now go out and deal the birthday cakes for the children, and in whatsoever case instead of making cakes for passs they can get them premade. Family Thrifts: who atomic number 18 families that argon young and amaze more kids, these families do at entry level jobs and their lifestyles alike to hold at Wal-Mart, and they practically live in neighborhoods that bring on other families with children from toddlers up to teens. Their times are 25-44 with an income of around 30,000. Kid Country: scattered passim the dry lands heartland, Kids Country is a segment that is dominated by large families that live in small towns, man y shop online and buy lots of toys, watch nick at night. Their ages range from 25-44 and their income is around 44,000. Big Sky Families: are halfway age rural families who have educations and blue collar jobs, are in truth busy and live upper middle phratry lifestyles. Income is or so 55,000 and they like to order off of eBay.

They are also into their childrens high school sports, like to hunt, and fish, so this is verbalise me they probably also like to have picnics and BBQ get togethers with the neighbors. The detached: We have our seniors who are more than likely grandparents and love that holiday gathe rings. These types of retirees have no inter! est in internet or stock and have trouble running DVD players or radio receiver computers. They enjoy watching the price as practiced and are very into soap operas and also sports for the man of the house. When having family get togethers, almost folks do not feel like cookery from scratch so it could be just as dissipated to order that tasty cake or pie from Sara Lee. precept for choosing these segments: By...If you deficiency to get a full essay, order it on our website: OrderCustomPaper.com

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