The Mega Marketing Of Depression - 898 Words

Cultural differences are celebrated as a way to welcome diversity in todays society. A culture defines the way individuals think by grouping likeminded individuals for the sake of society. Culture is defined as a shared belief, values, and behaviors amongst other individuals. With many individuals being a part of a certain culture, these individuals have different experiences. Essentially, having a different culture causes a different perception of the embodied experiences. Nature vs. Nurture is one of the oldest arguments concerning how an individual perceives the outside world as well as themselves. This argument tries to explain if whether a nurturing environment such as culture plays a role in development or if the science of nature is more influential. In Ethan Watters text titled â€Å"The Mega-Marketing of Depression in Japan† the Japanese culture influenced the society on how to process certain emotions. This clouds the true emotions felt by individuals. In Barbara Fre derickson’s piece titled â€Å"Selections from Love 2.0: How Our Supreme Emotion Affects Everything We Feel, Think, Do, and Become† culture clouds the true biological feelings of love. This starts a debate regarding the influence of science and culture on society. Culture shapes the scientific practices used in different societies by altering mindsets to explain society’s needs and wants. Being a part of a culture separates individuals from the rest of the world. With so many different cultures in todaysShow MoreRelatedThe Mega Marketing Of Depression1448 Words   |  6 Pagesin such a sensitive area it differs from physical illness in the sense that there is no universal symptom for a certain mental illness such as depression, but there are hundreds of symptoms for a mental disorder throughout the world. These inconsistencies based on region can best be explained in Ethan Watters essay titled, The Mega Marketing of Depression in Japan. Watters’ discuss es how a pharmaceutical company, GlaxoSmithKline, sponsored a seminar in order to discuss ways to market their antidepressantRead MoreThe Mega Marketing Of Depression1480 Words   |  6 Pagesdriven by expectations that are both artificially created and rooted in cultural tradition. In his essay â€Å"The Mega Marketing of depression in Japan†, Ethan Watters explores the relationship between cultural expectations and the experience of happiness via the marketing campaign undertaken by pharmaceutical behemoths which succeeded in radically altering the Japanese definition of depression to agree with the Western model. Through Watter’s study, a better understanding of how language and values canRead MoreThe Mega Marketing Of Depression1522 Words   |  7 Pagesnegative. For instance, the goal of any debate is not to find the right answer, but to reach an agreement. Nevertheless, Watters’ â€Å"The Mega-Marketing of Depression in Japan† is an example where differences in consciousness are negative. In Watters’ story, while the Western conception of depression is a severe feeling of sadness and anxiety, the Japanese citizens see depression as a simple disease that does not require much attention. They refuse to take medication or ask a doctor. It is often necessaryRead MoreThe Mega Marketing Of Depression1412 Words   |  6 Pagesbehavior. It is never definite because it is continually being modified to match current trends, however, historical principles still remain. Watters’ The Mega Mega-Marketing of Depression in Japan compare and contrast the American culture to the Japanese and it illustrates how the difference in these two societies shape how people view depression. Conversely, contrasting behaviors within societies are not limited to mental illness, but can be applied to cultural aspects affect all fragments of anRead MoreThe Mega Marketing Of Depression1410 Words   |  6 PagesIn Ethan Watters’ essay, â€Å"The Mega-Marketing of Depression in Japan,† he has a discussion with Dr. Laurence Kirmayer regarding Kirmayer’s invitation to the International Consensus Group on Depression and Anxiety. In their discussion Kirmayer talks about how the basis of his invitation was on the notion t hat he as the director of the Division of Social and Transcultural Psychiatry at McGill could add to the answer the large pharmaceutical giant, GlaxoSmithKline was looking for. The question at handRead MoreThe Mega Marketing Of Depression1566 Words   |  7 Pagespharmaceutical companies alike. Ethan Watters in â€Å"The Mega-Marketing of Depression in Japan† delves into the dangers of the globalization of a mentality for depression that seeks to transcend cultural values and traditions completely. Pharmaceutical companies, proponents of globalization, aim to eliminate the social and natural confines of a disease like depression, and instead, establish a medical model that is rigidly enforced through marketing and challenging existing cultural norms. Drug corporationsRead MoreThe Mega Marketing Of Depression Essay1609 Words   |  7 PagesMakeover,† presents how the enforcement of mundane standardization in American education systems leads to the decrease of original talents and creativity. Similarly, Ethan Watters’ essay, â€Å"The Mega-Marketing of Depression in Japan,† portrays the ways in which pharmaceutical companies attempt to standardize depression, shifting the reality of an entire culture, for the sake of their profit. Lastly, in â€Å"The Mind’s Eye,† Oliver Sacks illustrates how reality differs between individuals by using stories fromRead MoreThe Mega Marketing Of Depression Essay1756 Words   |  8 Pagesassumptions are not absolutely right and can change along with time as well as cultural transformation. Ethan Watters in his essay â€Å"The Mega-Marketing of Depression†, mentions his research of the Japanese and other Asian countries’ understanding and acceptance of depression. He wonders why these countries are different from the United States when facing the problem of depression. In â€Å"Son†, Andrew Solomon describes his growth as a gay and talks about parental influence on c hildren’s self-acceptance of ownRead MoreThe Mega Marketing Of Depression1909 Words   |  8 PagesThe Structure of Marketing In ‘The Mega-Marketing of Depression in Japan†, Ethan Watters exemplifies a unique phenomenon in his work on the idea of cultural change in Japan. Watters essay discusses how a nation was altered for the benefit of industry through the use of marketing. The stance that Watters takes in his essay makes abundantly clear the implications of marketing and its techniques which can be used to change the thinking of an entire country. Karen Ho’s essay â€Å"Biographies of Hegemony†Read MoreThe Mega Marketing Of Depression1732 Words   |  7 PagesJapanese culture for their benefit in his narrative titled â€Å"The Mega-Marketing of Depression in Japan.† Watters makes it clear big companies, such as the drug company GlaxoSmithKline, are reshaping Japanese culture to market a pill that supposedly cures depression. Society is constantly changing and companies are able to take advantage of that by prompting the route in which society chooses to take. Large comp anies practice this style of marketing everywhere in the world and they are successful in influencing